Trust is a leap of faith, we can help train your teams so that their clients can trust them

Building Trust In A Coaching Relationship.

Let’s talk trust. Not just any trust, mind you, but the kind that sets your coaching programs on fire – the trust that transforms nervous rookies into confident superstars, the kind that makes employees want to high-five their coach instead of hurl staplers at them.

Here’s the thing: coaching is a bit like a high-wire act. You’re up there, vulnerable, stretching towards a goal that seems impossibly far. And wouldn’t you know it, the only net below is the trust you’ve built with your coach.

Now, imagine that net is full of holes. Maybe it’s promises broken, judgmental glances, or a closed-off ear that makes you feel like you’re talking to a brick wall. Suddenly, that high wire feels about as stable as a wet noodle, and your motivation plummets faster than a dropped touchdown pass.

That’s why, building trust in your coaching programs isn’t just a pat-on-the-head nicety. It’s the bedrock, the secret sauce, the magic potion that makes your initiatives soar.

trust building is like walking on a tight rope which is a slippery noodle.

So, let’s talk tools, shall we? Here’s how to transform coaches from wobbly tightrope walkers to fearless, supportive cheerleaders:

Coaches don't break confidentiality

1. The Confidentiality Cloak::

Remember the first time you told your mom about that embarrassing school dance incident? You needed to know your secret was safe, tucked away in her “embarrassing kid stories” vault. That’s the level of confidentiality your coachees need. Make it clear that their thoughts, feelings, and even questionable fashion choices are under lock and key.

  • Action: Make explicit promises of confidentiality in contracts and program materials.
  • Example: “Your thoughts and experiences are safe with us. Think Fort Knox, not Facebook.”
coaches must have empathy to carry their client's weight on their minds

2. The Empathy Amplifier:

Ever had that person who seemed to understand your every stumble and celebrate each tiny victory like they’d won the lottery? That’s empathy, HR friends, and it’s the emotional WD-40 that keeps the coaching gears turning smoothly. Active listening, open-ended questions, and a dash of “been there, done that” can go a long way. Remember, you’re not just a coach; you’re a temporary emotional sherpa, guiding them up their Mount Everest of challenges.

  • Action: Train coaches in active listening techniques and non-judgmental language.
  • Example: “Tell me more about that feeling. I understand why that would frustrate you.”
a coach is a detective looking for answers and asking the right questions

3. The Curiosity Compass:

Think about the first time your dad patiently explained how a car engine works, even though you were convinced it ran on rainbows and gummy bears. That’s the kind of curiosity your coaches need. Ditch the preconceived notions and approach each coachee with a fresh set of eyes. Ask “why?” and “how?” with genuine interest. Unleash your inner detective and uncover their unique strengths, goals, and even hidden anxieties (the ones that whisper, “I can’t do this” in the back of their minds).

  • Action: Encourage coaches to ask open-ended questions and actively seek to understand each coachee’s unique perspective.
  • Example: “What are your biggest hopes and fears about this project? What makes you tick?”
coaching communication is high stakes like an astronaut,

4. Communication like an astronaut on a mission:

Remember the game of telephone where a simple message morphed into a hilarious (or terrifying) mess? That’s what happens with unclear communication. Be crystal clear about program goals, expectations, and feedback mechanisms. Regular check-ins, open door policies, and even a “no question is silly” attitude can work wonders. Think of your coachees as astronauts on a mission; you’re mission control, keeping them informed and on course.

  • Action: Establish clear communication channels and provide regular updates and feedback.
  • Example: “Let’s schedule weekly check-ins to track progress and address any concerns you might have.”
Coaching is like walking a tight rope, falling is easy

5. Don’t Let Promises Float Away (Walk-The-Talk):

If you don’t “walk-the-talk” and deliver, your trust will float away (along with the customer). Be the coach who follows through, who delivers on commitments, and who takes accountability for their role in the coaching journey. Remember, your coachees are watching, and their trust is earned, not assumed.

  • Action: Hold coaches accountable for meeting deadlines and delivering promised resources.
  • Example: “If we miss a deadline, we’ll communicate proactively and offer a solution. Your success is our priority.”


Remember, consistency is key! By weaving these actions into your coaching culture, you’ll build a trust bridge that leads to employee empowerment and organizational success. So go forth, HR heroes, and watch your coaching programs reach new heights!


By partnering with us, you’re not just investing in your own employees’ growth, you’re shaping a future where trust permeates the professional landscape. A future where leaders lead with confidence, teams collaborate with ease, and organizations soar to new heights.

group discussion of people coaching, group coaching services across india, ICF certified, top coaching company in india for corporates.

Seasoned Executive Coaching: Our ICF-certified coaches work with leaders across companies, empowering them to overcome challenges, build effective teams, and drive results. We equip them with the same trust-building tools and techniques you’ve learned today, ensuring their leadership journeys are paved with confidence and support.

A coaching mentor certified by the ICF at the MCC level is like a super hero who saves your company's coaches

Coach Mentoring Magic: Do you have an internal pool of coaches? We can help unlock their full potential. Our coach mentoring programs provide the guidance and feedback your coaches need to become even more effective and build deeper trust with their coachees. 

So, let’s join forces, HR champions. Let’s build trust, together. Contact us, and together, let’s rewrite the narrative of people development. We can tailor our services to your unique needs and create a ripple effect of success that extends far beyond your company walls

P.S. Share this article with your fellow HR Leaders and let’s get the conversation flowing about how we can make learning irresistible for even the most seasoned sales warriors!

To Know More About This Training & Availability, Please Write To Us on info@edifyconsultants.com

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